The Point of Purchase Institute in Washington, D.C. said, "Displays using motion have been determined to be the most effective in both product sales and consumer awareness".

Capitol Communications Group conducted a survey on attention value using a tri-action sign in the hall of a large shopping mall. The signs used on each of the three faces were eye-catching and colorful, but completely unrelated. Of the 946 people who passed by while the sign was not rotating, only 19% (180 people) noticed the sign. The same study was conducted with 1,168 people passing by with the sign rotating. This time 91% noticed the sign, and 69% could remember what was on ALL THREE FACES of the sign. This study showed that the advertising effect of being on a tri-action display is 4.3 times greater than that of a static display.

Mobile Media displays boost name recognition 15 times greater than any other form of advertising. - Production Acceptance & Research, Inc.